Vida Sana Pilates Studio
SERVICES:
Brand, Instagram, Website
BRAND ESSENCE:
Minimal, luxe, earthy
ABOUT
Vida Sana is a luxurious yet warmhearted Pilates studio nestled in the Redwoods of Northern California; Humboldt County. Vida Sana cultivates a community of people who come together for their health and wellness through the Pilates practice.
They are the go-to studio in Humboldt county, with highly trained teachers who create a fun, safe space for the students. It was time for Vida Sana to have a rebrand that reflects their studio.
THE BRAND
The direction for Vida Sana’s rebrand was strong, minimal, earthy and warm. Shown through the strong hand-lettered typography, earthy and warm color palette, and font suite, and supporting illustrations. The spiral in the logo plays an homage to the spiral from the original brand, which is a symbol from the Taino Indians meaning cosmic energy and unendingness, which is meaningful to the founder and represents the growth and community of Vida Sana and the Pilates practice.
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