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It’s about branding your essence, not your product or service, so that you have a brand that grows with you
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the BRAND JOURNEY
I call it a brand journey because creating your brand together is an intimate and intentional experience, which takes digging deep to uncover the magic of your brand before I bring it to life visually. And this journey starts with the brand identity- all projects start here, as branding is the foundation. A strong visual identity that embodies your essence is KEY in building and growing a sustainable brand.
My branding process is rooted in intuition and connection. The energy of the brand comes to me, and this intuition infused with strategy, as well as the deep connection we will create from working together, is a big part of how the brands get created. And then, with my love of design details, hand-lettering, typography, illustrating, and perfecting, a one-of-a-kind brand comes to life.
From there, after we create your identity, we can make more magic through the add ons I offer- bringing your Instagram to life, or creating a website that is your virtual sanctuary, or packaging labels that draw people in to your products. The world is so ready for you.
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BRAND IDENTITY
A cohesive collection of logos, fonts, colors and more that work together to represent your messaging and essence. The process for this is DEEP!
SOCIAL MEDIA
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Instagram visual direction with your new brand, followed by brand kit implementation in your Canva pro with templates and video walkthroughs empowering you to create beautiful social content
WEBSITE
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Your own virtual sanctuary you will feel confident sending people where they can learn about your offers, your story, your magic, through a responsive website with your new branding.
PACKAGING & PRINT
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Stand out on the shelves (or online!) with beautiful packaging for your herbal tinctures or skincare products with your new branding. Or, should you need any other print additions such as business cards, etc.
CONNECT
We start the journey of your rebrand with a kick-off session. It is here where we talk about your dreams, your story, your why, even your future visions. It is here where get to the heart and soul of your business, tap into the energy of what your dream brand embodies.
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the PROCESS
TUNE IN
After the kick-off session, I dive into the strategy and moodboard. I create a strategy deck that outlines the core of your business and brand energy. I also use intuitive hits to create a moodboard showing the direction your brand is going to go in, along with an initial color palette.
CREATE
I design one brand concept that is rooted in your strategy and our intuition. I spend hours and hours of trial and error designing, drawing letter forms and illustrations to create the most aligned brand. I present this concept to you in a beautiful deck. It comes with two refinement rounds if needed.
IMPLEMENT
After your brand is approved, I create the final files, brand guidelines, and we launch! We can then apply your brand to creating a beautiful website, stunning packaging, or any print needs you may have. This is where we bring your brand to LIFE!
READY TO BRING YOUR dream brand TO LIFE?
FREQUENTLY ASKED QUESTIONS
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Branding on its own is 2.5-3 months. Branding with website is about 5-6 months. And other collateral items such as business cards or the Social Media add-on incur extra time as well.
My brand process is not for the person who is in a rush. Like I said, it is a journey. I give each client an intimate high-level experience, I truly take the time to SEE them. And also, everything about my designing is very custom. I usually hand-draw the fonts for the logos, or heavily customize a typeface. And if a brand has illustrations in the logos, or added brand shapes or background patterns, I create them all as well. I make sure everything is absolutely perfect.
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Hell to the yes! I am super flexy on payment plans. Usually clients choose to extend their payments over the amount of months we work together. So if it is just branding, payments can go over the course of 2-3 months. Or if it is brand and web, payments can go over the course of 5-6 months.
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I work with people intimately to create their brand. There are zoom calls throughout each of the touch points.
There may be symbols or maybe a few colors, that people already feel connected with when they come to me. I honor these visions; and we hone in on the strategy to see how the best way would be to execute it. The strategy, my intuition and my expertise as a designer is what informs the way something will be illustrated, or how a color palette will be chosen- with all the other elements of a brand that feel cohesive.
This is the way a collaboration is had- coming together to really connect, so I can hear your story at length, feel what really lights you up, hear about any visions you have; together honing in on the energy of your brand. And then with your heart in mind infused with my expertise, I create a brand that is so in alignment, as if it’s already made in the stars and I am the channel that brings it to life.
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Your brand is so much more than a logo! Your brand is your overall vibe and messaging, and the visual identity is a representation of that, so you can show up cohesively and professionally. Therefore, getting just a logo doesn’t serve you.