AV Pilates
SERVICES:
Brand, Instagram, Website to come
BRAND ESSENCE:
Beauty, Minimal, Chic
ABOUT
AV Pilates is a personal pilates studio that will soon come to fruition by the talented Angelique.
Angelique already has a successful studio in Humboldt county in the redwoods of Northern California which she adores, yet is embarking on the journey on creating a space that she can call her own- intimate, of the Classical Pilates (Contrology) practice, a place that really embodies her as a person. AV Pilates is a blend of sophistication, beauty and discipline.
THE BRAND
To evoke the beauty and simplicity of the brand, I hand-lettered a simple typographic logo. The letters showing strength yet balance with a hint of softness- shown through the contrast of the ‘A’. And the shapes of the letters mimic the shapes in Pilates, and movement. The color palette is striking with contrast. And the font suite is decadent- a strong serif paired with ornate script, and used in layout in an editorial way. MAKE PHONE HIGHER REZZZZ.
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