Velvet Light Reiki
SERVICES:
Brand Identity
BRAND ESSENCE:
Dark, magical, sensual
ABOUT
Velvet Light Reiki is a Reiki brand. While Coco of Velvet Light Reiki has studied different levels, she infuses her own intuition into her sessions. Coco isn’t afraid of darkness, and uses Reiki as a way to guide her clients through that darkness and help bring them to the light. Darkness was an important part of Coco’s healing journey, thus Velvet Light Reiki is reflects that dichotomy of light and dark.
THE BRAND
We created a brand that is sensual, magical, yet soft and healing. This is shown through a mystical and dark color palette with hints of gold, customized elegant typography, and a hand mark I illustrated full of meaning. It has a thin gold line wrapping around the hand symbolizing the velvet light that envelopes someone during a Reiki session, comforting and holding them. The celestial elements speak to the magic, with the stars lighting ones way through the darkness, much like Coco’s Reiki sessions do.
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